SEO stands for Search Engine Optimization. It is one of the best important factors in finding your keywords or site in any Search Engine. If you leave your On-page SEO behind, you cannot expect to see your site in the search engine soon. So simply it can be concluded, there is no alternative way but fixing this issue first to market your product or service. So, if you want to get your keywords ranked, you must understand what is SEO and how it works.
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What is SEO?
SEO is the perfect direction in order to increase the quantity and quality of traffic to your website through organic search engine results. This is the legal and white hat way that you can get organic traffic.
Why is SEO exactly for?
This is the best question to know the salient object. Well, when you have a website, you can get a lot of traffic from various sources. The sources can be:
- Organic search
- Direct search
- Social media
- Paid search
- Referral
- Others
Let’s go through all of these very quickly.
Organic search
First of all, the quality of traffic is very important. You may attract visitors in many ways but the traffic Google refers to your site is really quality traffic.
So why should Google refer your site to the visitors to come back again? Yes, there you are! Google refers only then when your site is perfectly optimized and quite SEO friendly to Google. Now see, the word ‘SEO’ comes now.
Let’s give an example. If a seller is trying to sell Blackberry to his customers while the blackberry is the phone. But when people are visiting his site in order to buy the blackberries (fruit), it is certainly not quality traffic. If a visitor visits a site for a real reason, it must be quality traffic.
Once you have the right people clicking through from those search engine results pages (SERPs), the more traffic you get, the better.
However, if we conclude this in a word, we can say the traffic from search engine results that are earned, not paid is simply called Organic traffic.
In another way, you can say Organic traffic is any traffic that you don’t have to pay for.
Direct search
The traffic comes to your site when the source is quite unknown.
Social media
When you get traffic from social media, this must be a social search. Social media searches are usually originated from Facebook, Instagram, Twitter, Pinterest, YouTube, and many other platforms.
When the traffic comes from email marketing, they are supposed to be Email marketing traffic.
Paid Search
You sometimes may see some results shown on the very first page on the Google search and written before it ‘Ads’, they are supposed to be Paid Ads. When any traffic is sent to your site from this kind of link, they are Paid traffic.
Referral
Traffic that is found when a user finds you through a site other than a major search engine is called referral search.
Others
It is supposed to be when the traffic does not fit into another source from the URL parameter.
Now come to the point again. Why is the SEO exactly for?
The answer is all the webmasters target to bring traffic through the organic way. And it is possible only then when you have a full SEO optimized site. Without an optimized site, Google or any search engine won’t even recognize you.
Hope this image makes you clearly understand between Organic traffic and Paid traffic.
How SEO works?
You certainly have used any kind of browser, right? Ok, once you type to search anything in the search box, you might see a lot of potential suggestions are being shown in order to provide to answer the best answer from the search engine. It can be any kind of search engine like Google, Yahoo, Baidu, Bing, or any other search engine that you are helped with the suggested best matching options.
Now the question is:
How does it happen?
Well, you might know that Google or any search engine that you are using to find the answer has a crawler that gathers information about all the content they can find on the internet and then the crawlers bring all those data 1s and 0s back to the search engine in order to build an index. And then the index is fed through an algorithm that tries to match the data you are asking for.
What Are The Search Engine Success Factors
We can categorize into 3 types that the search engine success factors depend on. This is one of the most important ones to count on to get your success from your site. They are:
- On-the-page SEO
- Off-the-page SEO
- Violations
On-the-page SEO factors
After creating your site you must need to publish content on your website. Alright, when you are going to publish your content there will be a lot in your control to optimize. Are you using proper HTML tags? Are you optimizing H1, H2, H3… by turns? Meta descriptions, heading, proper keywords, inbound and outbound links, and such a lot of factors that you must optimize to rank your keywords in search engines.
Off-the-page SEO factors
To rank your keywords, SEO is really a complicated factor. Just by managing your On-page SEO, it will be quite impossible to show your site on the first page on any search engine. Off-page SEO plays an equally important role to get your keywords found on the search engines. Are you publishing-related content? Are they quality content? Is that helping others? Are you providing links? Like these a lot of reasons you will find to be responsible for your keywords ranking.
SEO factors work in combination
Please remember, SEO factors always work in combination like playing chess. If you play chess, you must treat even a pawn like rooks or knights or others. When you will be able to make the perfect combination to attack the opposition, it must be really tough to anticipate that attack. So be careful about both on-page and off-page SEO.
This is the secret weapon to get ranked your keywords. You can’t ignore or choose any of the most or worst.
SEO violations & ranking penalties
There you go. Google is one of the smartest artificial intelligence in terms of search engines. It can identify what kind of techniques you are applying to your site. Are you copying from others? Are you using Black Hat SEO? Not only these two or three but there are also hundreds of them to evaluate your site.
Once you have the benevolent intention to help others, you will be able to make your site on top. So be honest and abide by the rules of the search engines.
This is just like traffic on the roads. You follow the rules you are allowed to go with a green signal but once you intend to violate it, you must be punished with penalties which consequence the fall of your site’s ranking. Hurtful, right?
So keep your intentions straight and make your site ranking up eventually. Even the most powerful algorithms of Google updates cannot harm you.
Let’s get some quotes about it.
“Many SEOs and other agencies and consultants provide useful services for website owners, including Review of your site content or structure – Technical advice on website development: for example, hosting, redirects, error pages, use of JavaScript – Content development – Management of online business development campaigns – Keyword research – SEO training – Expertise in specific markets and geographies.”
Google Webmaster Guidelines, 2020
QUOTE: “Creating compelling and useful content will likely influence your website more than any of the other factors discussed here.” Google SEO Starter Guide, 2020
How can I rank my site in Google
If you really intend to rank your keywords or site in Google or any search engines, you must have a quality offering, not based entirely on manipulation, or black hat strategy.
How do you answer this question? –is a visit to your site a really good user experience? Is it performing its task to be truthful better than your competitors?
If you are satisfied with the answers to these questions, your site is surely going to rank up. But in case you are not quite appeased with the answer, this is high time you fixed those ones.
What Are the Success Factors to Keep My Eyes Always On
Content Quality
It is told, content is king. So the more effective and informative content you can publish, there will be a higher chance to see your keywords ranked. Producing quality content will lead to success undoubtedly.
In a word, if you are able to provide value to the users, certainly you will follow the light of hope.
Keyword research
You need to research your keywords before writing perfect content. High volume but low competition keywords are the best to select.
Use of keywords
Somebody says you should use keyword density 2.5% or 5 times in order to get the best results.
Content freshness
The content you are writing must be unique and need to update your content after a certain period of time so that it doesn’t go unused for long. That means it still carries value to its customer.
Final Words
Search Engine Optimization is the vital stage you need to know and abide by accordingly. No way that you can ignore it. Every webmaster’s target to see their keywords at the top of Google but sometimes they don’t see what exactly they expect because they must mistake or ignore something that Google prevents them from getting ranked. So in order to get ranked your site, SEO is a must.
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